VERİ S.E.S.İ.® (VERİ Socio-Economic Status Index) is a unique social stratification model developed by Veri Araştırma in 1995 in Turkey.
This stratification model, developed by Veri Araştırma, was declared at the “5th National Social Sciences Congress” and the “3rd National Demography Conference with International Participants” in 1997 after being tested in the field by research specialists.
This model, which indicates Urban Turkey households and household members is dynamic and open to change.
The model indicates the “Household” and “Members of the Household” as a unit.
Life styles according to strata and changes of these life styles and the mobility patterns of households and household members among strata can easily be detected by research based on this model.
VERİ S.E.S.İ.® (VERİ Socio-Economic Status Index) is a combined index that is constituted by an equal-weight combination of values based on four main variables. The variables are as follows:
1. Average education level of the household members
2. Working status of the household members
3. Life facilitative goods that are owned
4. The area lived in and house ownership
VERİ S.E.S.İ.® is still used by Veri Araştırma, as well as other research companies that deal with Media Advertisement and Television Audience Measurement.