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VERÝ-SGT® (Status-Income-Consumption) Urban Turkey Research Series What is VERÝ-SGT®? The objective of this research series is to be able to see the profile of Turkey regarding the urban society’s structure in terms of socio-economic stratification, life styles and to understand the individuals’ tendency, brand preferences towards various products/services, and their attitudes about many other subjects. Why is it Important? Today, the effort to understand the social structure is no longer only the sociologists’ and political scientists’ worry. The information regarding the life styles, preferences of the urbans and the income groups they belong, their expenditures, and the patterns of the society; are the current issues for strategists, businessmen, advertisement, marketing and sales experts, and similar profession groups. Why is it Periodical? Because “change” is important. VERÝ-SGT® Research Series is repeated at regular intervals. Because, it is possible to see the changes in time, only if you have systematic information and findings. If you do not have systematic data then it is not possible for you to make comparisons. VERÝ-SGT® Research Series, which was realized first in 2000 and then in 2002, shows the panorama of before and after the crisis and it will let us monitor the new dimensions of change with the third study in 2004. Why the same sampling model? VERÝ-SGT® 2000 and 2002 Research Studies are designed based on the same sampling model with similar content. Thus, the changes within 2 years in terms of income, consumption, social status and life styles can be determined and compared with 2000 and 2002 research studies. On which model is it based? VERÝ-SGT® Research is a model based on VERÝ S.E.S.I.® (VERÝ Socio-Economic Status Index) a social stratification model specifically developed for Turkey which has been used in many research projects by many research companies. VERÝ-SGT® does not present the findings of “only the households” or “only the household members” but indicates a two-scale approach based on both the household and the household member. With this approach, many information about the 15 years old and above household members are collected and the overall information on demograhics, income, socio-economic status and consumption patterns of the household is determined. Thus, the different tendencies, attitudes and habits of the household members can be decomposed, analysed and compared even if they live in the same household. Who does it represent? According to DÝE’s findings in 2000, the number of the 20.000 and above populated cities is 279. The total population living in these cities is 38.755.151 which makes the 57 percent of the total population in Turkey. The total number of households is calculated as app. 9.720.000. Thus, VERÝ-SGT® 2002 Urban Turkey Research represents the 9.720.000 households in urban Turkey and the 15 year old and above population living in these households. How is the sampling designed? Sampling Design: A multiranked, stratumed, self-weighted, systematic coincidental area determined, HOUSEHOLD BASED cluster sampling. Data Collection Techniques: Face to face interviews by using structured questionnaire forms. Two separate questionnaire forms are used: HOUSEHOLD and HOUSEHOLD MEMBER questionnaires Household questionnaire: The head of the household or his/her partner is interviewed in order to get the overall information about the household. It has been conducted in 1.940 households. Household member questionnaire: In order to analyse the personal attitudes and behaviours, the household members aged 15 and above, including the head of the household and his/her partner are interviewed. 4.970 household members are interviewed in 1.940 households in the sampling. The reports released by VERÝ-SGT® 2002: Main Reports: 1) Urban Turkey Profile: Socio-economic Stratification and Income Distribution 2) The Profile of STATUS GROUPS in Urban Turkey as Consumers (being prepared) Sector Reports: 1) Credit Card Usage & Shopping Habits 2) Retail Banking Customer Profile 3) Computer & Internet Usage 4) Mobile & GSM Usage 5) Cooking Habits in Urban Turkey Households 6) Automobile Usage 7) Durable Goods & Home Electronics Usage in Households Links Please contact Elif Pars for further information. VERI-SGT® 2002 Reflections in the Press |
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